| Orientation | Aspect ratio | Minimum quantity | Recommended resolution | Length | Placements it unlocks |
|---|---|---|---|---|---|
| Horizontal | 16:9 | 2 | 1920 × 1080 | 10 sec minimum | YouTube in-stream, in-feed |
| Square | 1:1 | 2 | 1080 × 1080 | 10 sec minimum | Discover, Gmail, in-feed |
| Vertical | 9:16 | 2 | 1080 × 1920 | Up to 6 sec | YouTube Shorts |
| Per asset group | 6 |
Six videos is the floor. An asset group accepts up to 15 videos, so send more than six wherever the creative exists.
| Orientation | Aspect ratio | Quantity | Recommended size | Minimum size | Max file size |
|---|---|---|---|---|---|
| Horizontal | 1.91:1 | 6 | 1200 × 628 | 600 × 314 | 5 MB |
| Square | 1:1 | 7 | 1200 × 1200 | 300 × 300 | 5 MB |
| Vertical | 4:5 | 7 | 960 × 1200 | 480 × 600 | 5 MB |
| Total per asset group | 20 |
| Type | Aspect ratio | Quantity | Recommended size | Minimum size | Notes |
|---|---|---|---|---|---|
| Square logo | 1:1 | 1 | 1200 × 1200 | 128 × 128 | Required on every asset group |
| Landscape logo | 4:1 | 1 | 1200 × 300 | 512 × 128 | Optional, widens placements |
| Asset | Character limit | Minimum | Maximum | Notes |
|---|---|---|---|---|
| Headlines | 30 | 3 | 15 | Supply the full 15 for rotation |
| Long headlines | 90 | 1 | 5 | Reads as the lead line on larger placements |
| Descriptions | 90 | 1 | 5 | One description must be 60 characters or under |
| Business name | 25 | 1 | 1 | Brand name exactly as it appears on site |
| Call to action | n/a | 1 | 1 | Automated unless the offer needs a specific verb |
Text is the only deliverable that also applies at ad group level. For a search campaign ad group, all we need is 15 headlines and 5 descriptions. No images, videos or logos.